Senior Fellow, Columbia University School of the Arts
Member, Columbia Digital Storytelling Lab
Author, The Art of Immersion
Frank Rose is a leading authority on the future of media and communications. In his most recent book, The Art of Immersion: How the Digital Generation is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories, he argues that we are witnessing the emergence of a new form of narrative that is native to the Internet – one that is nonlinear, participatory, and immersive. He has addressed this issue at marketing summits and film festivals in New York, London, Paris, Copenhagen, Sydney, and Hong Kong, in academic gatherings at Stanford and the Politecnico di Milano, and at such companies as Google, Lucasfilm, Unilever, and the BBC. Hailed as "an essential overview" by the International Journal of Advertising and “a new media bible” by the Italian daily La Repubblica, the book is required reading for business, film, and game development courses at Columbia, Cambridge, NYU, USC and other schools.
Previously, as a contributing editor at Wired and a contributing writer at Fortune before that, Frank worked as a journalist at the intersection of media and technology, covering such developments as the making of Avatar, Samsung and the rise of the Korean techno-state, and the posthumous career of Philip K. Dick in Hollywood. Among his earlier books are The Agency: William Morris and the Hidden History of Show Business, about the rise and eventual unraveling of the oldest and at one time most successful talent agency in Hollywood, and the 1989 best-seller West of Eden: The End of Innocence at Apple Computer, which detailed the ouster of Steve Jobs from Apple and was named one of the year's ten best by BusinessWeek. Having gotten his start chronicling the punk scene at CBGB for The Village Voice, he currently contributes to The New York Times, The Wall Street Journal and other publications.
Co-founder and Partner, ReD Associates
Author, The Moment of Clarity (with Mikkel Rasmussen) and Sensemaking
Christian Madsbjerg is a leading corporate consultant whose focus is on the study of humans—our culture, rituals and everyday behaviors. Using anthropology and ethnography—the in-depth study of human societies—as a means of data collection, he and his associates work with companies like Coca-Cola, Lego, and Adidas to discover the hidden reasons for business success or failure.
A native of Denmark, Christian studied philosophy and political science in Copenhagen and London. He co-founded ReD Associates in Copenhagen and now heads its New York office. His work has been featured in The Wall Street Journal, The Washington Post, the Harvard Business Review, the Financial Times, Der Spiegel, Bloomberg Businessweek and numerous other publications. In his first book, The Moment of Clarity, he and his business partner Mikkel Rasmussen examine the business world’s assumptions about human behavior and show how these assumptions can lead companies off track. In his 2017 book Sensemaking: The Power of the Humanities in the Age of the Algorithm, he argues that the humanities are not a luxury in the digital age but a competitive advantage.
Co-founder and Creative Director, Campfire
Mike Monello is one of the world’s leading practitioners of participatory storytelling. At Campfire he leads the development of groundbreaking experiences for companies ranging from HBO, Amazon and Netflix to Harley-Davidson and Infiniti. Campfire won an Ad Age Small Agency Campaign of the Year award in 2013 and in 2017 was nominated for an Emmy for creating Resistance Radio, a “pirate radio broadcast” for Amazon’s series The Man in the High Castle that became an online sensation. For HBO, Campfire created a live experience of the hit show Westworld at the 2017 Comic Con that included your choice of weapons as well as a personality assessment to determine if you should be given a white hat or a black hat. Entertainment Weekly called it “a delight — and almost too real.”
Monello is one of the entertainment world’s pioneers in immersive storytelling and innovative marketing. In the late 1990s, he and his partners at Haxan Films created The Blair Witch Project, a story told across the burgeoning internet. A Sci-Fi Channel pseudo-documentary accompanied by books, comics, games and a feature film, it became a pop-culture touchstone and inspired legions of “found-footage” movies in its wake. Inspired by the possibilities for engaging connected fan cultures and communities online, Monello co-founded Campfire in 2006. In the years since the agency has won top honors at the Cannes Lions, the Clios and the One Show.
Curator, Cooper Hewitt, Smithsonian Design Museum
Author, Design Is Storytelling
Ellen Lupton has been cited as one of America’s “design legends” by AIGA, the professional association for design. A writer and designer herself, she is curator of contemporary design at Cooper Hewitt, Smithsonian Design Museum in New York and director of the MFA program in graphic design at Baltimore’s Maryland Institute College of Art, where she also heads the Center for Design Thinking. She has spoken at TED and lectured at numerous schools and universities, including Princeton, Yale, Cranbrook, the University of Michigan and the MIT Media Lab. Among her books are the 2004 classic Thinking with Type and the recently published Design Is Storytelling, a “playbook for creative thinking” devoted to showing designers how to use storytelling techniques to make their work more satisfying.
*subject to change