Faculty Director

Frank Rose

Senior Fellow, Columbia University School of the Arts

Member, Columbia Digital Storytelling Lab

Author, The Art of Immersion


Frank Rose is a leading authority on the future of media and communications. In his most recent book, The Art of Immersion: How the Digital Generation is Remaking HollywoodMadison Avenueand the Way We Tell Stories, he argues that we are witnessing the emergence of a new form of narrative that is native to the Internet – one that is nonlinear, participatory, and immersive. He has addressed this issue at marketing summits and film festivals in New York, London, Paris, Copenhagen, Sydney, and Hong Kong, in academic gatherings at Stanford and the Politecnico di Milano, and at such companies as Google, Lucasfilm, Unilever, and the BBC. Hailed as "an essential overview" by the International Journal of Advertising and “a new media bible” by the Italian daily La Repubblica, the book is required reading for business, film, and game development courses at Columbia, Cambridge, NYU, USC and other schools.
Previously, as a contributing editor at Wired and a contributing writer at Fortune before that, Frank worked as a journalist at the intersection of media and technology, covering such developments as the making of Avatar, Samsung and the rise of the Korean techno-state, and the posthumous career of Philip K. Dick in Hollywood. Among his earlier books are The Agency: William Morris and the Hidden History of Show Business, about the rise and eventual unraveling of the oldest and at one time most successful talent agency in Hollywood, and the 1989 best-seller West of Eden: The End of Innocence at Apple Computer, which detailed the ouster of Steve Jobs from Apple and was named one of the year's ten best by BusinessWeek. Having gotten his start chronicling the punk scene at CBGB for The Village Voice, he currently contributes to The New York Times, The Wall Street Journal and other publications.



Rachel Ginsberg

Member, Columbia Digital Storytelling Lab


As a member of the Digital Storytelling Lab at Columbia University School of the Arts, Rachel Ginsberg helps design frameworks that are used to address pressing global challenges. She also helps provide strategic direction for the Lab’s digital adaptations and prototypes, including Sherlock Holmes and the Internet of Things, Frankenstein AI and the Empathy Lab, a collaboration with Refinery29. As a multidisciplinary strategist, she works for clients like Microsoft, Nike, L’Oréal, Target and Yale Medicine to develop initiatives that will bridge the space between brand and experience. She studied literature at UC Santa Cruz and received a Masters in Management of Fashion, Experience and Design from Milan’s prestigious SDA Bocconi School of Management in 2009.



Guest Speakers*


Lucie Greene

Worldwide Director of the Innovation Group at J. Walter Thompson

Author, Silicon States


Lucie Greene is J. Walter Thompson’s chief futurist. As head of the venerable advertising agency’s in-house futures think tank and consultancy, she leads ongoing research into global consumer behaviors and cultural changes and produces regular deep-dive studies and daily insights. She also works on future strategy directly with the agency’s clients—a group that includes such companies as Kimberly-Clark, Johnson & Johnson, HSBC, Nestlé, Rolex and Unilever.


Lucie is the author of the forthcoming book Silicon States: The Power and Politics of Big Tech and What It Means for Our Future, an exploration of the growing power and influence wielded by Google, Apple, Amazon, Facebook and a handful of other major tech firms. Building on research from the Innovation Group, she explores how this small group of companies has seized a civic leadership position despite being unanswerable to the electorate. Currently in development for film and television with The Front Media, an award-winning multimedia production company, Silicon States examines the future these companies envision for us. Lucie also writes for the Financial Times and Campaign and has spoken on future trends at such gatherings as South by Southwest, the Consumer Electronics Show, the WWD Summit and Advertising Week.  


Christian Madsbjerg

Co-founder and Partner, ReD Associates

Author, The Moment of Clarity (with Mikkel Rasmussen) and Sensemaking


Christian Madsbjerg is a leading corporate consultant whose focus is on the study of humans—our culture, rituals and everyday behaviors. Using anthropology and ethnography—the in-depth study of human societies—as a means of data collection, he and his associates work with companies like Coca-Cola, Lego, and Adidas to discover the hidden reasons for business success or failure.


A native of Denmark, Christian studied philosophy and political science in Copenhagen and London. He co-founded ReD Associates in Copenhagen and now heads its New York office. His work has been featured in The Wall Street Journal, The Washington Post, the Harvard Business Review, the Financial Times, Der Spiegel, Bloomberg Businessweek and numerous other publications. In his first book, The Moment of Clarity, he and his business partner Mikkel Rasmussen examine the business world’s assumptions about human behavior and show how these assumptions can lead companies off track. In his 2017 book Sensemaking: The Power of the Humanities in the Age of the Algorithm, he argues that the humanities are not a luxury in the digital age but a competitive advantage.


Mike Monello

Co-founder and Creative Director, Campfire


Mike Monello is one of the world’s leading practitioners of participatory storytelling. At Campfire he leads the development of groundbreaking experiences for companies ranging from HBO, Amazon and Netflix to Harley-Davidson and Infiniti. Campfire won an Ad Age Small Agency Campaign of the Year award in 2013 and in 2017 was nominated for an Emmy for creating Resistance Radio, a “pirate radio broadcast” for Amazon’s series The Man in the High Castle that became an online sensation. For HBO, Campfire created a live experience of the hit show Westworld at the 2017 Comic Con that included your choice of weapons as well as a personality assessment to determine if you should be given a white hat or a black hat. Entertainment Weekly called it “a delight — and almost too real.”


Monello is one of the entertainment world’s pioneers in immersive storytelling and innovative marketing. In the late 1990s, he and his partners at Haxan Films created The Blair Witch Project, a story told across the burgeoning internet. A Sci-Fi Channel pseudo-documentary accompanied by books, comics, games and a feature film, it became a pop-culture touchstone and inspired legions of “found-footage” movies in its wake. Inspired by the possibilities for engaging connected fan cultures and communities online, Monello co-founded Campfire in 2006. In the years since the agency has won top honors at the Cannes Lions, the Clios and the One Show.


Ellen Lupton

Curator, Cooper Hewitt, Smithsonian Design Museum

Author, Design Is Storytelling


Ellen Lupton has been cited as one of America’s “design legends” by AIGA, the professional association for design. A writer and designer herself, she is curator of contemporary design at Cooper Hewitt, Smithsonian Design Museum in New York and director of the MFA program in graphic design at Baltimore’s Maryland Institute College of Art, where she also heads the Center for Design Thinking. She has spoken at TED and lectured at numerous schools and universities, including Princeton, Yale, Cranbrook, the University of Michigan and the MIT Media Lab. Among her books are the 2004 classic Thinking with Type and the  recently published Design Is Storytelling, a “playbook for creative thinking” devoted to showing designers how to use storytelling techniques to make their work more satisfying.


*subject to change