Benefits

 

With every new communications technology, the way we tell stories has changed. Now it is changing again, to a new form that is profoundly different from the one-to-many broadcast model of 20th-century mass media. Digital technology is blurring distinctions between content and advertising, author and audience, fiction and reality, while at the same time provoking new and challenging expectations among audiences and consumers alike. Columbia’s two-day intensive will supply the understanding and context you need to navigate this new world as well as the skills you’ll require to turn these developments to your advantage.

Through a series of lessons, case studies, and highly participatory workshops, this program will explain:

  • The central role of stories in human experience.

  • How storytelling is changing in response to transformative technologies and why these technologies are having the effects they do.

  • The role of social media in storytelling strategy.

  • The need for authenticity and the appeal of user participation.

  • The allure, and the limitations, of virtual reality and other cutting-edge techniques.

By the end of the program, you will be equipped to:

  • Express your brand’s or organization’s appeal in narrative form.

  • Leverage universal storytelling techniques while embracing new rules and strategies for the digital age.

  • Satisfy the desire—particularly strong among Millennials—for immersive experiences and participatory engagement.

  • Make the transition from simply telling stories to creating rich and immersive environments that people can enter and make their own.

Upon completion, you will earn two days towards a Columbia Business School Certificate with select alumni and tuition benefits. Learn more→

 

 

Audience

 

Digital Storytelling Strategy is for executives who want to understand what immersive digital storytelling is and how to leverage its potential.

 

Whether your field is brand marketing, corporate strategy, or media and entertainment, this seminar will help you understand the digital media landscape and assess how your organization can take advantage of what it has to offer.

 

 

Thanks so much for an outstanding class. I thoroughly enjoyed every minute and learned so much. I tell stories to jurors in the context of representing business people accused of serious federal crimes. I cannot begin to say how much you taught was directly applicable to my work environment.

John Lauro, Attorney and Owner, Lauro Law Firm

I’m extremely grateful for this. Because of the Internet revolution, everything has changed – the rules are totally new. We’re closer to the campfire now than we were during the broadcast years, and we have to understand again why stories are so important for human beings. It’s such an important topic – maybe the most important topic for brands and corporations and people. The academic insights, the questions you raised – I will be able to use this a lot.

Matthias Ehrhardt, CEO, AUTORIS Institute

This is so far in advance of what most people in the business world are thinking. This class has really taught me that story matters, that narrative matters, and that being consistent in your brand narrative is incredibly important. The strategies I’m learning here I feel are going to be applicable over the entire brand ecosystem.

Bryan Sims, creative coordinator, Sewell Automotive