Theatre Arts: Fundraising, Marketing and Audience Engagement Tools

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Professor:

Victoria Bailey

 

Provides students with an in-depth understanding of the skills required for marketing, promotional and fundraising efforts as well as skills required to engage new audience. Introduces a variety of technical skills and explores the tools and methods available to the marketing or development professional.

Works in concert with Theatre Arts R8040X – The Development Process, allowing students to arrive at that course with the basic building blocks that will allow them to focus on larger issues.

See Theatre Arts MFA Program page for all course information and requirements.

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Columbia University School of the Arts offers MFA degrees in Film, Theatre Arts, Visual Arts, and Writing, an MA degree in Film Studies, a joint JD/MFA degree in Theatre Management & Producing, and a PhD degree in Theatre History, Literature, and Theory.