Senior Fellow, Columbia University School of the Arts
Author, The Art of Immersion
Frank Rose is a leading authority on the future of media and communications. In his most recent book, The Art of Immersion: How the Digital Generation is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories, he argues that we are witnessing the emergence of a new form of narrative that is native to the Internet – one that is nonlinear, participatory, and immersive. He has addressed this issue at marketing summits and film festivals in New York, London, Paris, Copenhagen, Sydney, and Hong Kong, in academic gatherings at Stanford and the Politecnico di Milano, and at such companies as Google, Lucasfilm, Unilever, and the BBC. Hailed as "an essential overview" by the International Journal of Advertising and “a new media bible” by the Italian daily La Repubblica, the book is required reading for business, film, and game development courses at Columbia, Cambridge, USC, and other schools.
Previously, as a contributing editor at Wired and a contributing writer at Fortune before that, Frank worked as a journalist at the intersection of media and technology, covering such developments as the making of Avatar, Samsung and the rise of the Korean techno-state, the posthumous career of Philip K. Dick in Hollywood, and the future of television in the digital age. Among his earlier books are The Agency: William Morris and the Hidden History of Show Business, about the rise and eventual unraveling of the oldest and at one time most successful talent agency in Hollywood, and the 1989 best-seller West of Eden: The End of Innocence at Apple Computer, which detailed the ouster of Steve Jobs from Apple and was named one of the year's ten best by BusinessWeek. Having gotten his start chronicling the punk scene at CBGB for The Village Voice, he currently contributes to The New York Times, strategy + business, and other publications.
Carson Family Professor of Business
Faculty Director of the Media Program
Sarvary is member of the editorial boards of Marketing Science, Quantitative Marketing and Economics, the International Journal of Research in Marketing, and the Journal of Interactive Marketing. His most recent book is Gurus and Oracles: The Marketing of Information (2012).
Special Guest Speaker
CEO, Canvas Worldwide
Paul Woolmington is known as one of the world's most innovative marketers, disrupting and redefining traditional communications models while working with many of the world's leading brands. Named one of the ten most creative people in marketing and advertising by Fast Company, he has launched two successful media and communications concerns and served as an advisor to governments, startup firms, and social cause organizations worldwide.
Born in Africa, raised in London, and for many years a resident of New York, Paul comes with a global perspective. During the '90s he worked as a senior executive at Y&R, at the global holding companies IPG and WPP, and at MDC Partners. Then, acting on his belief that media strategy needs to be an integral part of every brand's message rather than just a means for distributing it, he founded and ran the Media Kitchen. In 2006 he co-founded Naked Communications Americas, an award-winning brand and communications management consultancy that spurred clients to rethink their marketing and communications efforts and embrace the changing media environment. Naked has been called "marketing's most creative business" by the Financial Times and "the agency of the future" by The Washington Post.
In January 2016, Woolmington was named CEO of his third startup agency, Canvas Worldwide. He also acts as an advisor, advocate, and angel to a number of dynamic businesses.
Brand Director, Absolut Vodka
Afdhel Aziz is a brand strategist and marketer who has worked for global brands such as Procter & Gamble, Heineken and Nokia in London and New York. He is currently Brand Director for Absolut Vodka. He is an expert on how to deliver cutting-edge campaigns, content and experiences that harness popular culture, working with world-class artists such as Lady Gaga, Swedish House Mafia and Kanye West, as well as diverse partners like the TED Conferences, Art Basel, Coachella Festival, London Fashion Week, US Open Tennis, Afropunk and the Andy Warhol Foundation. He has been a featured speaker at SXSW, Advertising Week and the Social Commerce Summit, and his work has been featured in The New York Times, Vice, Fast Company, The Guardian, Coolhunting, Billboard, Hypebeast and more.
Peter Koechley is Co-Founder and Curator-In-Chief of Upworthy, a new, mission-driven media company dedicated to bringing mass attention to the things that really matter using irresistible social media. Before Upworthy, Peter produced viral media for the advocacy organisation MoveOn.org, was Managing Editor of The Onion and co-created its breakout Onion News Network video series. After becoming managing editor of The Onion at 24, he joined MoveOn.org in 2007 to work on video strategy and youth vote initiatives. During the 2008 presidential campaign, he led a team that helped raise $10 million, add 2 million members to the organization, and ship more than 5 million buttons, stickers, and limited-edition screenprinted posters signed by Shepard Fairey. In early 2012 he co-founded Upworthy with longtime collaborator Eli Pariser. The pair set out to prove that what’s important can be incredibly popular, even if what’s popular isn’t usually important. To date, the Upworthy community has logged more than 1.5 billion minutes of attention on topics ranging from the criminal justice system to clean energy to advertising’s adverse effects on body image.
Founder and CEO of the Austin Advisory Group