Faculty | Strategic Storytelling: Maximum Impact in a Digital World

Frank Rose
Faculty Director
Frank Rose
Senior Fellow, Columbia University School of the Arts
Author, The Art of Immersion

Frank Rose is a leading authority on the future of media and communications. In his most recent book, The Art of Immersion: How the Digital Generation is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories, he argues that we are witnessing the emergence of a new form of narrative that is native to the Internet – one that is nonlinear, participatory, and immersive. He has addressed this issue at marketing summits and film festivals in New York, London, Paris, Copenhagen, Sydney, and Hong Kong, in academic gatherings at Stanford and the Politecnico di Milano, and at such companies as Google, Lucasfilm, Unilever, and the BBC. Hailed as "an essential overview" by the International Journal of Advertising and “a new media bible” by the Italian daily La Repubblica, the book is required reading for business, film, and game development courses at Columbia, Cambridge, USC, and other schools.
 
Previously, as a contributing editor at Wired and a contributing writer at Fortune before that, Frank worked as a journalist at the intersection of media and technology, covering such developments as the making of Avatar, Samsung and the rise of the Korean techno-state, the posthumous career of Philip K. Dick in Hollywood, and the future of television in the digital age. Among his earlier books are The Agency: William Morris and the Hidden History of Show Business, about the rise and eventual unraveling of the oldest and at one time most successful talent agency in Hollywood, and the 1989 best-seller West of Eden: The End of Innocence at Apple Computer, which detailed the ouster of Steve Jobs from Apple and was named one of the year's ten best by BusinessWeek. Having gotten his start chronicling the punk scene at CBGB for The Village Voice, he currently contributes to The New York Times, strategy + business, and other publications.

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Afdhel Aziz
 
Guest Speaker
Afdhel Aziz
Brand Director, Absolut Vodka

Afdhel Aziz is a brand strategist and marketer who has worked for global brands such as Procter & Gamble, Heineken and Nokia in London and New York. He is currently Brand Director for Absolut Vodka. He is an expert on how to deliver cutting-edge campaigns, content and experiences that harness popular culture, working with world-class artists such as Lady Gaga, Swedish House Mafia and Kanye West, as well as diverse partners like the TED Conferences, Art Basel, Coachella Festival, London Fashion Week, US Open Tennis, Afropunk and the Andy Warhol Foundation. He has been a featured speaker at SXSW, Advertising Week and the Social Commerce Summit, and his work has been featured in The New York Times, Vice, Fast Company, The Guardian, Coolhunting, Billboard, Hypebeast and more.

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Paul Austin
Guest Speaker
Paul Austin
Founder and CEO of the Austin Advisory Group
 
Paul Austin is a fragrance expert who has worked with some of the world’s top brands, including Rolls Royce, Estée Lauder, Donna Karan, and the esteemed French fragrance house Robertet. Last year he was instrumental in resurrecting the legendary fragrance Nuit de Chine, created in 1913 for the Paris fashion designer Paul Poiret but long since lost to time, for the Metropolitan Museum of Art’s blockbuster exhibition “China: Through the Looking Glass.” He will talk with us about scent, memory, and the transformative power of authentic origin stories.

 


 

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Upcoming Sessions
& Tuition

May 11–12, 2017   $3,750
Nov 9–10, 2017     $3,750
 
Preferred pricing is available to those who also enroll in Executive Education's "Brand Leadership" seminar. Contact soa-strategic-storytelling@columbia.edu for details.
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Location:
The Norwood Club
New York City
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Register Now /> > >
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Sarah Oh
Project Manager, Strategic Storytelling Seminar
Columbia University School of the Arts
212-853-0634
so2384@columbia.edu
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Columbia University School of the Arts offers MFA degrees in Film, Theatre, Visual Arts, and Writing, an MA degree in Film Studies, a joint JD/MFA degree in Theatre Management & Producing, a PhD degree in Theatre History, Literature, and Theory, and an interdisciplinary program in Sound Arts.