Faculty | Strategic Storytelling: Maximum Impact in a Digital World

Frank Rose
Frank Rose
Senior Fellow, Columbia University School of the Arts
Author, The Art of Immersion

Frank Rose is a leading authority on the future of media and communications. In his most recent book, The Art of Immersion: How the Digital Generation is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories, he argues that we are witnessing the emergence of a new form of narrative that is native to the Internet – one that is nonlinear, participatory, and immersive. He has addressed this issue at marketing summits and film festivals in New York, London, Paris, Copenhagen, Sydney, and Hong Kong, in academic gatherings at Stanford and the Politecnico di Milano, and at such companies as Google, Lucasfilm, Unilever, and the BBC. Hailed as "an essential overview" by the International Journal of Advertising and “a new media bible” by the Italian daily La Repubblica, the book is required reading for business, film, and game development courses at Columbia, Cambridge, USC, and other schools.
 
Previously, as a contributing editor at Wired and a contributing writer at Fortune before that, Frank worked as a journalist at the intersection of media and technology, covering such developments as the making of Avatar, Samsung and the rise of the Korean techno-state, the posthumous career of Philip K. Dick in Hollywood, and the future of television in the digital age. Among his earlier books are The Agency: William Morris and the Hidden History of Show Business, about the rise and eventual unraveling of the oldest and at one time most successful talent agency in Hollywood, and the 1989 best-seller West of Eden: The End of Innocence at Apple Computer, which detailed the ouster of Steve Jobs from Apple and was named one of the year's ten best by BusinessWeek. Having gotten his start chronicling the punk scene at CBGB for The Village Voice, he currently contributes to The New York Times, strategy + business, and other publications.
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Miklos Sarvary
 
Miklos Sarvary
Contributing Faculty
Carson Family Professor of Business
Faculty Director of the Media Program
 
Miklos Sarvary's expertise focuses on information marketing and media. He has used his research and experience to consult with such global companies as IBM, INTEL, Nokia, Alcatel, Samsung, Pearson, McKinsey & Co., Dun & Bradstreet, and PwC. He also has extensive experience in teaching executive courses. Before joining Columbia, he was the deputy dean for executive development programs at INSEAD, after having served as faculty at Harvard Business School and the Graduate School of Business at Stanford University. Sarvary's early career began at IBM.

Sarvary is member of the editorial boards of Marketing Science, Quantitative Marketing and Economics, the International Journal of Research in Marketing, and the Journal of Interactive Marketing. His most recent book is Gurus and Oracles: The Marketing of Information (2012).
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Paul Woolmington
 
Paul Woolmington
Special Guest Speaker
CEO, Canvas Worldwide
 
Paul Woolmington is known as one of the world's most innovative marketers, disrupting and redefining traditional communications models while working with many of the world's leading brands. Named one of the ten most creative people in marketing and advertising by Fast Company, he has launched two successful media and communications concerns and served as an advisor to governments, startup firms, and social cause organizations worldwide.
 
Born in Africa, raised in London, and for many years a resident of New York, Paul comes with a global perspective. During the '90s he worked as a senior executive at Y&R, at the global holding companies IPG and WPP, and at MDC Partners. Then, acting on his belief that media strategy needs to be an integral part of every brand's message rather than just a means for distributing it, he founded and ran the Media Kitchen. In 2006 he co-founded Naked Communications Americas, an award-winning brand and communications management consultancy that spurred clients to rethink their marketing and communications efforts and embrace the changing media environment. Naked has been called "marketing's most creative business" by the Financial Times and "the agency of the future" by The Washington Post.
 
In January 2016, Woolmington was named CEO of his third startup agency, Canvas Worldwide. He also acts as an advisor, advocate, and angel to a number of dynamic businesses.
 
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Afdhel Aziz
 
Guest Speaker
Afdhel Aziz
Brand Director, Absolut Vodka

Afdhel Aziz is a brand strategist and marketer who has worked for global brands such as Procter & Gamble, Heineken and Nokia in London and New York. He is currently Brand Director for Absolut Vodka. He is an expert on how to deliver cutting-edge campaigns, content and experiences that harness popular culture, working with world-class artists such as Lady Gaga, Swedish House Mafia and Kanye West, as well as diverse partners like the TED Conferences, Art Basel, Coachella Festival, London Fashion Week, US Open Tennis, Afropunk and the Andy Warhol Foundation. He has been a featured speaker at SXSW, Advertising Week and the Social Commerce Summit, and his work has been featured in The New York Times, Vice, Fast Company, The Guardian, Coolhunting, Billboard, Hypebeast and more.

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Peter Koechley
 
Guest Speaker
Peter Koechley
Co-founder, Upworthy
 
Peter Koechley is Co-Founder and Curator-In-Chief of Upworthy, a new, mission-driven media company dedicated to bringing mass attention to the things that really matter using irresistible social media. Before Upworthy, Peter produced viral media for the advocacy organisation MoveOn.org, was Managing Editor of The Onion and co-created its breakout Onion News Network video series. After becoming managing editor of The Onion at 24, he joined MoveOn.org in 2007 to work on video strategy and youth vote initiatives. During the 2008 presidential campaign, he led a team that helped raise $10 million, add 2 million members to the organization, and ship more than 5 million buttons, stickers, and limited-edition screenprinted posters signed by Shepard Fairey. In early 2012 he co-founded Upworthy with longtime collaborator Eli Pariser. The pair set out to prove that what’s important can be incredibly popular, even if what’s popular isn’t usually important. To date, the Upworthy community has logged more than 1.5 billion minutes of attention on topics ranging from the criminal justice system to clean energy to advertising’s adverse effects on body image.
 
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Paul Austin
Guest Speaker
Paul Austin
Founder and CEO of the Austin Advisory Group
 
Paul Austin is a fragrance expert who has worked with some of the world’s top brands, including Rolls Royce, Estée Lauder, Donna Karan, and the esteemed French fragrance house Robertet. Last year he was instrumental in resurrecting the legendary fragrance Nuit de Chine, created in 1913 for the Paris fashion designer Paul Poiret but long since lost to time, for the Metropolitan Museum of Art’s blockbuster exhibition “China: Through the Looking Glass.” He will talk with us about scent, memory, and the transformative power of authentic origin stories.

 


 

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Upcoming Sessions
& Tuition

May 11–12, 2017   $3,750
Nov 9–10, 2017     $3,750
 
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Columbia University School of the Arts offers MFA degrees in Film, Theatre, Visual Arts, and Writing, an MA degree in Film Studies, a joint JD/MFA degree in Theatre Management & Producing, a PhD degree in Theatre History, Literature, and Theory, and an interdisciplinary program in Sound Arts.