Faculty DirectorFrank Rose
Senior Fellow, Columbia University School of the Arts
Author, The Art of Immersion
Frank Rose is a leading authority on the future of media and communications. In his most recent book, The Art of Immersion: How the Digital Generation is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories, he argues that we are witnessing the emergence of a new form of narrative that is native to the Internet – one that is nonlinear, participatory, and immersive. He has addressed this issue at marketing summits and film festivals in New York, London, Paris, Copenhagen, Sydney, and Hong Kong, in academic gatherings at Stanford and the Politecnico di Milano, and at such companies as Google, Lucasfilm, Unilever, and the BBC. Hailed as "an essential overview" by the International Journal of Advertising and “a new media bible” by the Italian daily La Repubblica, the book is required reading for business, film, and game development courses at Columbia, Cambridge, USC, and other schools.
Previously, as a contributing editor at Wired and a contributing writer at Fortune before that, Frank worked as a journalist at the intersection of media and technology, covering such developments as the making of Avatar, Samsung and the rise of the Korean techno-state, the posthumous career of Philip K. Dick in Hollywood, and the future of television in the digital age. Among his earlier books are The Agency: William Morris and the Hidden History of Show Business, about the rise and eventual unraveling of the oldest and at one time most successful talent agency in Hollywood, and the 1989 best-seller West of Eden: The End of Innocence at Apple Computer, which detailed the ouster of Steve Jobs from Apple and was named one of the year's ten best by BusinessWeek. Having gotten his start chronicling the punk scene at CBGB for The Village Voice, he currently contributes to The New York Times, strategy + business, and other publications.
Brand Director, Absolut Vodka
Afdhel Aziz is a brand strategist and marketer who has worked for global brands such as Procter & Gamble, Heineken and Nokia in London and New York. He is currently Brand Director for Absolut Vodka. He is an expert on how to deliver cutting-edge campaigns, content and experiences that harness popular culture, working with world-class artists such as Lady Gaga, Swedish House Mafia and Kanye West, as well as diverse partners like the TED Conferences, Art Basel, Coachella Festival, London Fashion Week, US Open Tennis, Afropunk and the Andy Warhol Foundation. He has been a featured speaker at SXSW, Advertising Week and the Social Commerce Summit, and his work has been featured in The New York Times, Vice, Fast Company, The Guardian, Coolhunting, Billboard, Hypebeast and more.
Founder and CEO of the Austin Advisory Group