With every new communications technology, the way we tell stories has changed. Now it is changing again, to a new form that is profoundly different from the one-to-many broadcast model of 20th-century mass media. Digital technology is blurring distinctions between content and advertising, author and audience, fiction and reality, while at the same time provoking new and challenging expectations among audiences and consumers alike. Columbia’s two-day intensive will supply the understanding and context you need to navigate this new world as well as the skills you’ll require to turn these developments to your advantage.
Through a series of lessons, case studies, and highly participatory workshops, this program will explain:
By the end of the program, you will be equipped to:
Upon completion, you will earn two days towards a Columbia Business School Certificate with select alumni and tuition benefits. Learn more→