Audience & Testimonials | Strategic Storytelling: Maximum Impact in a Digital World

Digital Storytelling Strategy is for executives who want to understand what immersive digital storytelling is and how to leverage its potential.

Whether your field is brand marketing, corporate strategy, or media and entertainment, this seminar will help you understand the digital media landscape and assess how your organization can take advantage of what it has to offer.

 
John Lauro“Thanks so much for an outstanding class. I thoroughly enjoyed every minute and learned so much. I tell stories to jurors in the context of representing business people accused of serious federal crimes. I cannot begin to say how much you taught was directly applicable to my work environment.”

—John Lauro, Attorney and Owner, Lauro Law Firm
 
 
Matthias Ehrhardt"I’m extremely grateful for this. Because of the Internet revolution, everything has changed – the rules are totally new. We’re closer to the campfire now than we were during the broadcast years, and we have to understand again why stories are so important for human beings. It’s such an important topic – maybe the most important topic for brands and corporations and people. The academic insights, the questions you raised – I will be able to use this a lot.”

—Matthias Ehrhardt, CEO, AUTORIS Institute

 
Brian Sims“This is so far in advance of what most people in the business world are thinking. This class has really taught me that story matters, that narrative matters, and that being consistent in your brand narrative is incredibly important. The strategies I’m learning here I feel are going to be applicable over the entire brand ecosystem.”
 
—Bryan Sims, creative coordinator, Sewell Automotive
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Upcoming Sessions
& Tuition

May 11–12, 2017   $3,750
Nov 9–10, 2017     $3,750
 
Preferred pricing is available to those who also enroll in Executive Education's "Brand Leadership" seminar. Contact soa-strategic-storytelling@columbia.edu for details.
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Location:
The Norwood Club
New York City
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Register Now /> > >
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Sarah Oh
Project Manager, Strategic Storytelling Seminar
Columbia University School of the Arts
212-853-0634
so2384@columbia.edu
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Columbia University School of the Arts offers MFA degrees in Film, Theatre, Visual Arts, and Writing, an MA degree in Film Studies, a joint JD/MFA degree in Theatre Management & Producing, a PhD degree in Theatre History, Literature, and Theory, and an interdisciplinary program in Sound Arts.