Digital Storytelling Strategy
In partnership with Columbia Business School Executive Education
"I tell stories to jurors in the context of representing business people accused of serious federal crimes. I cannot begin to say how much you taught was directly applicable to my work environment.”
– John Lauro, defense attorney
Storytelling has always been central to human experience – it's how we explain and make sense of the world.
As media-savvy audiences begin to tune out advertising messages but look increasingly for immersive entertainment experiences, the way businesses need to communicate is changing. Led by best-selling author Frank Rose and marketing expert Paul Woolmington and offered in partnership with the School of the Arts, Digital Storytelling Strategy is designed for executives of all levels who want to understand what immersive storytelling is and how to leverage its potential.
Whether your field is brand marketing, corporate strategy, or media and entertainment, this high-level, one-day seminar will help you understand the digital media ecosystem and gain the expertise you need to communicate effectively within it.
"The Power of Immersion" infographic by Frank Rose is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Based on a work at http://www.strategy-business.com/article/00308?gko=92656